作　　者： ; ;

机构地区： 华南理工大学工商管理学院

出　　处： 《工业工程与管理》 2012年第6期122-127,共6页

摘　　要： 提出了一种基于多维尺度法和选择型联合分析结合的感性工学方法。首先以在线的方式,以多维尺度法和语义距离计算获得了消费者感性空间到设计感性空间的映射以及维度的简化;以基于选择型联合分析法及正交设计发现属性水平之间的互作用关系,并得到了优化的属性水平组合方案。实例证明:该感性工学方法在水暖卫浴产品设计中的应用能提高产品工业设计质量,并且运用过程易于理解、直观且逻辑清晰。 The study put forward a new method of Kansei Engineering based on Multidimensional Scaling and Choice-Based Conjoint Analysis. Firstly, Multidimensional Scaling and calculation of semantic distance are used to complete mapping from customer＇s Kansei space to space of Kansei designing based on WEB; Secondly, Choice Based Conjoint and orthogonal design are used to obtain relationship between Kansei and designing elements and obtain the optimized combination of characteristic levels. The experiment of design of Bathroom faucets shape was taken to illustrate the new method, which has been proved to be comprehensible and reasonable and religious, and be able to improve the quality of design.

关 键 词： 感性工学 选择型联合分析 语义距离 多维尺度法

领　　域： [一般工业技术]